The Greater Tygerberg Partnership (GTP) has been named as the official content partner for Bellville in the City of Cape Town’s award-winning Content Partnership Programme for 2025, powered by the Destination Marketing Unit. The official 12-month contract was signed at a ceremony held on Thursday, 10 April 2025, marking a pivotal moment for Bellville’s story to reach the world.
This announcement positions GTP as the strategic destination promoter for the region, charged with capturing and sharing the pulse of Bellville, its people, places, and possibilities, with global audiences.
Having GTP as the City’s content partner for Bellville forms part of a broader effort to unlock Bellville’s potential as a thriving secondary city, not just for Cape Town, but for South Africa and beyond.
Now in its second year, the City Cape Town’s Content Partnership Programme is redefining destination marketing in Cape Town. Rather than pushing out centrally produced campaigns, the City is empowering a diverse network of trusted partners – including iconic attractions and local institutions like Kirstenbosch National Botanical Garden, Table Mountain Aerial Cableway, and the Two Oceans Aquarium – to share real, homegrown stories. These are then amplified through highly targeted digital campaigns across international markets.
This year, Bellville joins that network, and GTP will be at the forefront – showcasing the dynamic life of the city’s second largest Cape Town metropolitan node to local and international visitors and investors.
“Bellville is more than just a place you pass through, it’s a place you arrive in,” says Warren Hewitt, CEO of GTP. “It’s alive with movement, ambition, and culture – ripe with opportunity. This partnership is our chance to share the true spirit of Bellville as a place where ideas take shape, futures are built, and people connect.”
Telling Bellville’s story to the world
Located at the heart of Cape Town’s transport network, Bellville is one of the most accessible places in the metropole and a rising hub of opportunity. With 350,000 trips made daily through the city’s busiest transport interchange, three major universities, 150 schools, Tygerberg Hospital (Africa’s second-busiest), and some of the fastest internet connectivity in the Western Cape, Bellville is fast becoming a key destination for those looking to live, work, study and invest in the Mother City.
It also sits just minutes from Cape Town International Airport and serves as a vital intermodal hub to the Port – giving it both a physical and strategic edge.
“Bellville is more than a city and it’s on the move, powered by people with purpose. What makes it exciting is not just its infrastructure, but its people – entrepreneurs, students, artists, and families, who all shape their own futures here. GTP gets to share Bellville’s essence and opportunities with the world,” adds Hewitt.
As part of the programme, GTP will share quarterly content including photos, videos, and written pieces that highlight Bellville’s unique offerings. This content will be amplified globally via paid campaigns across platforms like Facebook and Instagram, targeting specific international markets by interest, language and location.
This announcement positions GTP as the strategic destination promoter for the region, charged with capturing and sharing the pulse of Bellville, its people, places, and possibilities, with global audiences.
But the partnership goes beyond content alone. GTP will regularly host other members of the content network, offering immersive experiences that open a window into the heart of Bellville. These visits are designed to build stronger relationships, inspire collaboration and spark new, authentic narratives, often captured spontaneously by those on the ground.
This aligns with GTP’s evolving identity centred on creating better places for people. Rather than a traditional top-down model of area promotion, GTP’s approach is human-first, amplifying real voices, real work, and real change.
Looking ahead
Having GTP as the City’s content partner for Bellville forms part of a broader effort to unlock Bellville’s potential as a thriving secondary city, not just for Cape Town, but for South Africa and beyond. Bellville’s time is now, and the world is invited to watch, listen, and be part of the story.
For more information visit www.gtp.org.za and follow @the_gtp on social media.
